This article may contain affiliate links that pay us a small commission at no extra cost to you. Read ouraffiliate disclaimer.
Are you fed up with writer’s block?Does it take you forever to write a single blog post?If you answered ‘yes’ to those questions, you should consider going through the 3×3 writing process steps.If you desire a proven article or blog writing process that will help you become a more organized and productive writer, then you’re reading the right article. This article strictly focuses on the general writing process and not the specific nuts and bolts of blogging. Now get ready to unlock your inner blogging beast and write more amazing blog posts like the pros with the 3×3 writing process.
The 3×3 Writing Process Steps
Jumping right into your blog writing task without a plan is a dangerous idea. It’s like going into war without a battle strategy (ok…well maybe not THAT serious, but you get the idea).Mastering the 3×3 writing process will help you:Drill down on the purpose of your blog post.Determine your ideal reader/audience profile.Organize your thoughts and research.Write a final blog post draft that your readers will enjoy.The 3×3 writing process steps are made up of three major groups of three tasks. The major groups for the process and its supporting steps are: PrewritingAnalyzeAnticipateAdaptWritingResearchOrganizeComposeRevisingReviseProofreadEvaluateThe three key steps under each writing process group will be broken down with more detail below. So grab a notepad and a warm drink and get ready to learn and apply the 3×3 writing process.
WARNING: Fight the urge to jump headfirst into writing a blog post without doing all the necessary brain work and planning.I’ve made the mistake of blogging without a plan and it was like trying to walk against a 100 mph wind. Thinking thoroughly about your blog post’s purpose and the intended reader will motivate you to write with the reader’s benefit in mind. And this motivation will help the blog writing process go smoothly for future writing tasks.Prewriting is the first group of tasks for the 3×3 writing process. Prewriting includes three sub-tasks which are Analyze, Anticipate, and Adapt. Doing the brain work in this prewriting phase will help turn your blog articles from mundane to meaningful.AnalyzeWhat is your big WHY or purpose for the particular blog article that you’re planning to write? Starting with why is an excellent to gain perspective and direction for your blog article. In fact, you should have a list of common questions that you plan to answer from various angles on your blog. With this in mind, your first step must be to ANALYZE your purpose for writing your blog article.Also, think about how your blog post will inspire or motivate your readers. What action do you want your reader to take after reading your blog post? Don’t think about how to drive your reader to a buying or conversion decision at this step of the 3×3 writing process. Focus on how you want your receiver to take action for their benefit as a result of being inspired and motivated by your content. Focus on providing value!Next, you need to decide on the best blog article format for your post. What is the best way to communicate your message? Here is a list of blog post types for you to consider at this stage:List (or “listicle”)How-to / TutorialReviewVersus review (product / service comparison)Expert round-up / ResourceInterview / Q&AFeature / SpotlightPodcast recapChecklistEditorial / Opinion postRecipeAnticipateKnowing who you’re writing to and for gives you even more direction for writing amazing blog posts. The next step is to ANTICIPATE your audience and their specific profile. You can do a deep reader profile exercise with specific information like age, occupation and gender or you can keep it simple. For example, I anticipate that I’m writing to/for other bloggers, online marketers and internet entrepreneurs.Consider your audience’s knowledge and experience level on the particular subject. You want to write slightly above the anticipated audience knowledge level so that you can exhibit expertise on the subject and help your reader grow.Next, anticipate the type of emotional response that you want your reader to have. Do you want them to be inspired, relieved, motivated or thankful? Keep your anticipated reader response in mind while you write. Analyze your readers’ responses to your blog post via emails, comments and/or social media messages to see if they align with your anticipated response(s).AdaptNow it’s time to think about the language that you’ll use to elicit the emotional response that you want. Prepare to ADAPT your language to accomplish this goal. I’m a big fan of brainstorming and brain dumping. Make a list of words that you will consider using within your blog article that will produce the reader response that you desire.You must decide on the writing style that you plan to employ at this stage of the 3×3 writing process. Decide whether your blog copy will be professional, conversational, whimsical, academic or some useful combination.
I know you’re ready to get to your laptop and start writing already…but hold your horses! We’re almost there.