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You are watching: Welcome to utah signs

SALT LAKE CITY -- Motorists entering Utah now have somepoint new to look at.

The state has finished installing 35 new welcome indications at interclaims, highmeans and also visitor centers across Utah.

"Welcome indicators are the front porch of our state," said Leigh von der Esch, the director for Utah"s Office of Tourism.

Throughout a ceremony at the Salt Lake Internationwide Airport Tuesday morning, von der Esch and various other state officials celebrated the 3fifth and also final welcome authorize being put into place.

What"s unique around Utah"s welcome indicators is that not all of them are the same.

"One sign doesn"t carry out it for Utah," shelp Gov. Gary Herbert. "We"ve obtained many type of different vistas, venues, climates, topography and also location."


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CLICK to enbig "Welconcerned Utah" indications circulation map The new indicators attribute a selection of colorful, geographically certain imeras intended to remind travelers that some of the a lot of stunning scenery in the West belongs to Utah -- not its next-door neighbors.

In all, tbelow are salso different welcome authorize deindications, depending on wbelow you enter the state.

In the northern part of Utah, you"ll watch either the downtown Salt Lake City/Wasatch Front architecture, or the popular welresulting the railroads/Golden Spike architecture. The southwest part of Utah has actually a Zion National Park architecture. The southeastern section of Utah has actually either the Arches National Park/Delicate Arch design, or a style of Lake Powell. The Vernal and Flaming Gorge area has actually a dinosaur for its architecture. Coming right into the state close to Park City and Bear Lake will certainly function a Ski style.

All of the deindicators feature Utah"s brand "Life Elevated." That rebranding initiative started in 2006 and also has assisted rise visitation and tourism spfinishing from $5.7 billion in 2005 to $6.2 billion in 2009.

"Our brand also is resonating through travellers," shelp von der Esch, "Reader"s Digest this month just listed that Utah"s Life Elevated license plate is the No. 1 brand slogan for reader"s choice."

The new signs rearea the 2002 Winter Olympics architecture, which has been in place for 11 years.

"It"s a nice style. It"s nice to have something brand-new," said Rita Schoenenberger, that lives in Portage on the Idaho border off of I-15. Her home is the closest residence to the new authorize.

"It"s going to be fun to watch how many kind of tourists soptimal and also acquire their image," sassist Schoenenberger. "Already we"ve been seeing the majority of world avoiding and also taking images. It"s really exciting."

About 31 million world are intended to drive by the indicators annually, according to the Utah Department of Transportation.

Overall, the indicators expense around a half-million dollars, which was paid for by UDOT and the Utah Office of Tourism at signage repertoire points over the previous three years.

David Meikle is the artist who designed the indications. He"s from Utah and is excited his job-related will certainly be seen by an approximated 22 million motorists each year.

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"I remember as a child once you"re on a long road pilgrimage and also you"re anxious to gain home, and also you"re always looking forward to seeing that authorize," sassist Meikle. "It was always really amazing as soon as you witnessed the state of Utah sign."

The indications are intended to last between 10 and also 12 years and, according to Herbert, represent a brand-new way outsiders think of Utah.

"Although we still preserve our position as the ‘Crossroadways of the West," we are now ending up being a location," shelp Herbert. "A photo is worth a thousand also words, and so these welcome signs as a picture of what Utah is around going to go a long means towards encouraging tourism and also promoting world to come to Utah."